Idol Eyes Australia is a proudly owned Australian family business with a long history in the optical industry.
By Peter Carruthers
Owner and Manager
How Idol Eyes Australia started
In 1950, my father Ronald Carruthers founded Iris Optical Co; Pty Ltd, named after his wife, Iris. The company initially specialized in making prescription eye-wear to help people see. Quickly expanding in to adult’s sunglasses to prevent UV related eye diseases.
In the early 1960’s with a growing family of four children and no children’s sunglasses available at the time, Ron hand-made what may be the world’s first children’s sunglasses. The business had grown tremendously by this time and Australian Prime Ministers, politicians, dignitaries, socialites, and most importantly children, were among the clientele.
In 1987 with the birth of my niece and Ron and Iris’s first grandchild, I recognized the discomfort caused to babies by the harsh Australian sun. Shortly after I began creating the world’s first baby sunglasses and formed Idol Eyes Australia. With the company motto “committed to children’s eye-care”. The first pair of baby sunglasses in 1987 was known as Baby Wrapz, and to this day it remains our most popular line of sunglasses. In 2011 we designed and made the world’s first unbreakable, comfortable and convertible babies sunglasses with 100% UV protection – Baby Wrapz 2.
Quality and fashion
Our passion for quality and fashion shows in all our products and we back that up with our 3-year guarantee. Idol Eyes Australia is the leading supplier of quality children’s sunglasses in Australia and world-wide.
The importance of sunglasses
Everyone knows the sun’s harmful UV radiation can cause skin damage. It is also a major cause of eye diseases such as cataracts, pterygium, actinic & droplet keratitis, pinguecula and macular degeneration. Most UV ray related eye damage occurs to children as the lenses in their eyes have not fully developed, due to the lack of chromophores. This allows the UV rays to effect the cornea, crystalline lens and retina. All of this is easily prevented by wearing good quality wrap-around sunglasses and a wide-brimmed hat from birth.
1950 Started business as Iris Optical Co, Pty Ltd an Australian family owned optical company making prescription eyewear and making adult sunglasses to help prevent UV related eye diseases.
1960 Commenced making children’s sunglasses.
1987 Realising that the most important time to protect eyes against UV rays is between birth~5 years old, Idol Eyes Australia was formed, committing to children’s eye-care and made the world’s first baby sunglasses, “Baby Wrapz“.
1990 Exporting commenced.
1997 First international exhibition at the Hong Kong Optical Show. Started exporting to Spain, Italy, Russia, Singapore, Canada, Hong Kong, among many countries.
2011 Made the world’s first convertible baby sunglasses, “Baby Wrapz 2” that actually grows with your baby.
2013 Started exporting to China and exhibited at CBME – Shanghai, China with Austrade. Later that year, we exhibited at ABC Kids – Las Vegas, USA.
2014 Exhibited at Kind + Jugend – Cologne, Germany. Exporting grew to over 50 countries.
2017 Celebrating 30 years of success with the launch of the world’s first premature baby sunglasses “Premy Wrapz“. Exporting grew to over 65 countries.
2019 Exhibited at CBME – Istanbul, Turkey. Export growth in the MENA region.
2020 Exhibited at CBME – Istanbul, Turkey. Exporting grew to over 100 countries.