Baby wearing Baby Wrapz 2 with temples on

Idol Eyes Australia



Some European brands of children’s sunglasses with category # 4 lenses can cause blindness.

Many brands still selling kids sunglasses with the old standard, that’s illegal in Australia.

Please help save sight. Pass these messages on to family and friends with children.


At Idol Eyes Australia, we specialize in high quality baby, toddler and children’s sunglasses. We made the world’s first baby sunglasses in 1987. Followed that with Baby Wrapz the first rubber framed sunglasses with a headband for babies. Then our world-famous Baby Wrapz 2 the first convertible baby sunglasses with headbands and temples (arms) that actually grows with your baby. Our rubber frames are super comfortable and virtually unbreakable and we only use A-grade impact resistant (PC) polycarbonate lenses with 100% UV protection. We also have many other world firsts, like our new Premy Wrapz – the world’s first premature or preemie baby sunglasses and our legendary 3-year guarantee.

BABY WRAPZ, Blue frame with a headband
BABY WRAPZ, Blue frame with a headband.

Why it is so important for babies to wear sunglasses

Today we fully understand how important wearing sunglasses is for babies from birth until 10 years of age. We know that *2% to 5% of UV rays at 320nm reach the retina of children under 9 years, while none of these more dangerous UV rays reach the retina of older age groups. We known that babies are born with a limited number of chromophores in their eyes compared to adults. The chromophore is a part of the molecule that helps absorb harmful UV radiation. They prevent these UV rays from damaging the cornea, crystalline lens and the retina, which in turn helps prevent eye diseases such as cataracts, pterygium, actinic & droplet keratites, pinguecula and macular degeneration. So wearing good quality sunglasses from birth is vital. *To find out more, please read our blog, How UV rays damage young eyes.