Baby wearing Baby Wrapz 2 with temples on

Idol Eyes Australia

WARNING, ATTENTION, WARNUNG, предупреждение, ADVARSEL

IMPORTANT MESSAGES

The lies about UV400 lens stickers and why you should avoid them.

This breaking news story first released by Idol Eyes Australia.

Not one world sunglasses standard defines the meaning of or even mentions the use of UV400 lens stickers. Some brands using these stickers, write “sunglasses labeled UV 400 provide nearly, almost or close to 100% protection”. Really, “nearly, almost or close to” what does that mean? Our testing has shown that many sunglasses labelled with these stickers have no where near 100% UV protection. So, that is a lie. If these businesses don’t know or worse, do know that UV400 stickers are not part of any world standard and are trying to trick you, what type of quality is the rest of these sunglasses. We do suggest that you avoid all sunglasses with these tricky UV400 stickers. There are plenty of brands that will not try to trick you.

Some European brands of children’s sunglasses with category # 4 lenses can cause blindness.

*This does not effect any Idol Eyes Australia sunglasses.*

This breaking news story first released by Idol Eyes Australia.

There is a major error in the European sunglasses standard, EN ISO 12312-1:2013+A1:2015 In the EN standard, section 11.2 it specifies the Temporal Protective Requirements (side shields) for cat # 4 very dark special purpose sunglasses, designed only for (skiing, mountaineering, etc.) These sunglasses are not made for everyday use. All the sizes and positioning of the shields for adult’s sunglasses are given. But for some unknown reason the following was added for children’s sunglasses with cat # 4 lenses. “Note. Children benefit from sunglasses with temporal protection but in the absence of data, no dimensions are published in this edition of the standard.” This has been misinterpreted by some European brands to mean temporal or side shields are not required on children’s sunglasses with cat # 4 lenses and this is wrong. The problem is these lenses are really dark and only allow 3% to 8% of light to pass. This causes the pupil to dilate (open) and without side shields UV radiation enters a wide open eye causing blindness.

There are many companies, retailers and baby product review websites that promote these extremely dangerous sunglasses due to their lack of knowledge in optics. Please don’t buy these sunglasses and stop using these if you own some and never use these on the snow. To find out more details please read our blog: The dangers of poorly made sunglasses

Many brands still selling kids sunnies with the old standard, that’s illegal in Australia and New Zealand.

The old Australian / New Zealand sunglasses standard – AS/NZS 1067.1:2003 is now obsolete and has been updated to AS/NZS 1067.1:2016. We suggest you check before buying any sunglasses to make sure your kids are protected with the latest standard. We did a quick Google search for “baby sunglasses” and 90% of the websites on the first page either don’t mention any standard or only refer to the old standard. Buyers be aware, your child’s eye-sight is important.

Please help save sight. Pass these messages on to family and friends with children.

Welcome

Congratulations. Your hunt for the world’s best baby / kids sunglasses just ended. Every other brand is just a mere copy of Idol Eyes Australia the world’s original, since 1987. Our great range of styles, the superb quality of our frames and lenses, the highest UV protection, our 3 year guarantee, truly affordable prices, not to mention our 71 years of optical experience means nothing else compares. Please browse through our website, read our blogs or take our Quick quiz on baby / kids sunglasses and we are certain that you will agree.

Hurry free yo-yo with every pair of sunglasses purchased from our online shop. Starts on the 26 Dec, 2020 and ends on the 26 Jan, 2021.

At Idol Eyes Australia, we specialize in high quality baby, toddler and children’s sunglasses designed specifically to save sight from harmful UV radiation. We made the world’s first baby sunglasses in 1987. Followed that with Baby Wrapz – the first rubber framed sunglasses with a headband for babies. Then our world-famous Baby Wrapz 2 – the first convertible or interchangeable baby sunglasses that actually grows with your baby and includes both headbands and temples (arms). Our rubber frames are super comfortable and virtually unbreakable and we only use A-grade impact resistant (PC) polycarbonate lenses with 100% UV protection. We also have many other world firsts, like our new Premy Wrapz – the world’s first premature or preemie baby sunglasses and our legendary 3-year guarantee.

BABY WRAPZ, Blue frame with a headband and G-15 lens
BABY WRAPZ, Blue frame with a headband and G-15 lens

Most visitors to our website know of us for our high quality baby sunglasses but we also have a huge range of high quality kids sunglasses. In fact we have sunglasses to fit from premature baby up to late teens. Our online shop has more than 200 unique and individually different sunglasses, consisting of different models, sizes, colours and lens variations from our top sellers so you can get the perfect sunglasses for your unique kids.

Take our quick quiz to see if you have enough information to buy the correct sunglasses for your baby or kids.

Idol Eyes-ed Logo

Why it is so important for babies to wear sunglasses

Today we fully understand how important wearing sunglasses is for babies from birth until 10 years of age. We know that *2% to 5% of UV rays at 320nm reach the retina of children under 9 years, while none of these more dangerous UV rays reach the retina of older age groups. We known that babies are born with a limited number of chromophores in their eyes compared to adults. The chromophore is a part of the molecule that helps absorb harmful UV radiation. They prevent these UV rays from damaging the cornea, crystalline lens and the retina, which in turn helps prevent eye diseases such as cataracts, pterygium, actinic & droplet keratites, pinguecula and macular degeneration. So wearing good quality sunglasses from birth is vital. *To find out more, please read our blog, How UV rays damage young eyes.

100% UV Protection logo
100% UV Protection.

Idol Eyes Australia is truly committed to children’s eye-care.

Idol Eyes Australia is the No. 1 most trusted baby and kids sunglasses brand in the world, so we make this promise to every customer, we will never compromise on quality because we know your child’s eyesight is worth it. Plus, our sunglasses will always be affordable so every child will be properly protected. The cute, trendy, awesome, spectacular or sporty “WOW” factors designed into every pair of Idol Eyes Australia sunglasses is our free bonus to make your kids look great.

Baby Wrapz 2 - Girl and Boy wearing Baby Wrapz 2 convertible baby sunglasses
Baby Wrapz 2 – Girl and Boy wearing Baby Wrapz 2 convertible baby sunglasses.

We quality test all of our sunglasses

Even before production commences we stress test every part so we will be confident in our 3 year guarantee. We only use materials that will give you value for money. Then we test to all world sunglasses standards.

The soft rubber temples will flex without breaking and always bounce back into shape.
The soft rubber temples will flex without breaking and always bounce back into shape.
The soft rubber frames will flex without breaking and always bounce back into shape.
The soft rubber frames will flex without breaking and always bounce back into shape.

Would you like to know what other test we do on our sunglasses. Get all the facts in our blog: Our Testing Procedure

Idol Eyes Australia, Sunglasses

  • Comply with and exceed the:
    • Australian / New Zealand Standard – AS/NZS 1067.1:2016
    • European Standard – EN ISO 12312-1:2013+A1:2015
    • CE Certification
    • USA Standard – ANSI Z80.3-2018
    • Korean standard – KC
    • Japanese standard – Japan labeling law on sunglasses
    • Plus all other countries
  • 100% UVA/B/C Protection
  • A-grade impact resistant polycarbonate lenses
  • G-15 lens colour, originally designed for the U.S. air force
  • Sun glare protection and clarity with no colour distortion
  • Safe for colour blind children
  • Microfibre case included
  • 3 year guarantee
  • Accessories available: cords, sports bands and our new semi hard case
Baby girl wearing Tiny Tots 1 - IE5630 White with rose print sunglasses, adjustable headband included
Baby girl wearing Tiny Tots 1 – IE5630 White with rose print sunglasses, adjustable headband included.

Our Guide to buying quality sunglasses

We know that many sunglasses being sold today are extremely harmful to your child’s eyesight. Even some well-known brands. With 71 years experience in optics here is our complete guide to buying quality children’s sunglasses. Critical points to look for when buying baby – toddler sunglasses. Sunglasses that will protect against harmful UV radiation damage. If you need any help with the information in this PDF file please email us via our contact page.

Latest News

Premy Wrapz Donor Fund

Idol Eyes Australia fully understands the need to protect the eyes of vulnerable premature babies and made the commitment to invest in moulds to make Premy Wrapz sunnies a reality. (The only company in the world to do so). To further expand on this worthy cause we are now seeking donations that will only be used to reduce the price of our Premy Wrapz sunglasses. This will help save the sight of these small premature or preemie babies who can suffer several serious eye diseases like Retinopathy of prematurity (ROP) which is the main reason for children’s vision loss. You can make a donation here on our Premy Wrapz page. We thank you on behalf of the recipients for your donation.

Our website mobile App

Did you know our website is available as an App on your mobile device. When browsing our website from a supported mobile device you will see an “Add To Home Screen” notice (from the bottom of the screen), simply click to ‘install our website App’ on the home screen of your device. Every page is stored locally on your device and will be available to read instantly, even when you are offline! Saving your download limits. Hint: refresh the pages occasionally so you have the latest information.

Our latest blog, Not all sunglasses are equal has just been published. Check it out to see why.

Recommended sunglasses cleaning procedure

Due to the COVID19 virus we have received many questions about the best way to clean our sunglasses. Please do not use harsh chemicals, disinfectants or alcohol as some can damage the sunglasses, plus they are harmful to small children. We recommend thoroughly washing the sunglasses with lukewarm soapy water for at least 20 seconds, then rinsing with clean water and drying with a clean cotton or microfibre cloth. This works equally well for your hands or sunglasses at killing COVID19 and health professionals recommend this even over sanitizer.

New at our online shop

Hurry free yo-yo with every pair of sunglasses purchased from our online shop. Starts on the 26 Dec, 2020 and ends on the 26 Jan, 2021.

Now at our online shop. Blades style sports sunglasses for every child in the family even babies. Available in 4 sizes, great colours and impact resistant one piece polycarbonate mirror coated lens.

Tiny Tots I - IE 770SS, Blue frame toddler blade sunglasses
Tiny Tots II - IE 770MS, Green frame toddler blade sunglasses
Kids I - IE 735SSX, Neon rainbow frame kids blade sunglasses
Kids II - IE 735CSX, Black frame kids blade sunglasses

L to R: IE770SS – Fits 0 to 2 yr, IE770MS – Fits 2 to 5 yr, IE735SSX – Fits 5 to 10 yr, IE735CSX – Fits over 10 yr.

Now available at our online shop, Idol Eyes Australia Gift Cards – from $10 to $110. Idol Eyes Australia Gift Cards are the perfect present for those fussy customers. Let’s face it sunglasses are as individual as people and everyone has their own preferred style and colour. So let your loved ones choose their own sunglasses and make your life simple by buying one of our gift cards.

Idol Eyes Australia Gift Card
Idol Eyes Australia Gift Card

Gift Cards Buy Now

Interesting facts

  • People from more than 117 countries per year visit our website, not just to buy the world’s best baby and children’s sunglasses but to also be informed, read our blogs, and generally learn how to protect their kid’s eyes from harmful UV radiation. If it affects children’s eyes and is connected with sunglasses you will see it here first.
  • In Australia over 1 million kids protect their eyes from UV related eye diseases with Idol Eyes Australia sunglasses. We know that is great, especially when the total population here in Australia has only recently reached 25 million. Even more kids are protecting their eyes with Idol Eyes Australia sunglasses overseas as we now export world-wide.

Upcoming Expos

  • February 2021 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – Brisbane Convention & Exhibition Centre, South Bank on the 13 – 14 February 2021. Find us on stand: K29. Get your free tickets at: https://www.pbcexpo.com.au/promo/brisbane-expo
  • March 2021 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – The Melbourne Exhibition Centre, South Wharf on the 13 – 14 March 2021. Find us on stand: G36. Get your free tickets at: https://www.pbcexpo.com.au/MelbourneFREEticket2021
  • May 2021 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – Sydney Showground Exhibition Centre, Sydney Olympic Park on the 14 – 16 May 2020. Find us on stand: B35. Get your free tickets at: https://www.pbcexpo.com.au/sydneytickets
  • June 2021 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – Brisbane Convention & Exhibition Centre, South Bank on the 18 – 20 June 2021. Find us on stand: K29.
  • July 2021 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – ICC Sydney, Darling Harbour on the 10 – 11 July 2021. Find us on stand: H15.
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