Idol Eyes Australia

WARNING IMPORTANT MESSAGE WARNING

Some European brands of children’s sunglasses with category # 4 lenses can cause blindness.

This does not effect any Idol Eyes Australia sunglasses.

There is a major error in the European sunglasses standard, EN ISO 12312-1:2013+A1:2015 In the EN standard, section 11.2 it specifies the Temporal Protective Requirements (side shields) for cat # 4 very dark special purpose sunglasses, designed only for (skiing, mountaineering, etc.). All the sizes and positioning of the shields for adult’s sunglasses are given. But for some unknown reason the following was added for children’s sunglasses with cat # 4 lenses. “Note. Children benefit from sunglasses with temporal protection but in the absence of data, no dimensions are published in this edition of the standard.” This has been misinterpreted by some European brands to mean temporal or side shields are not required on children’s sunglasses with cat # 4 lenses and this is wrong. The problem is these lenses are really dark and only allow 3% to 8% of light to pass. This causes the pupil to dilate (open) and without side shields UV radiation enters a wide open eye causing blindness. Please don’t buy these sunglasses and stop using these if you own some and never use these on the snow. To find out more details please read our blog: The dangers of poorly made sunglasses

Please help save sight. Pass this message on to family and friends with children.

Sale now on, hurry limited time only.

*Save on postage. For a limited time you can receive free standard postage worth $8.95 or use the coupon to reduce express and International postage at our online shop. You must use the following coupon “free standard postage” between the 30th of November and the 15th of December 2019. 1 coupon per user with a minimum spend of $20.00 Hurry don’t miss out.

Welcome

At Idol Eyes Australia, we specialize in high quality baby, toddler and children’s sunglasses. We made the world’s first baby sunglasses in 1987. Followed that with Baby Wrapz the first rubber framed sunglasses with a headband for babies. Then our world-famous Baby Wrapz 2 the first convertible baby sunglasses with headbands and temples (arms). Our rubber frames are super comfortable and virtually unbreakable and we only use A-grade impact resistant (PC) polycarbonate lenses with 100% UV protection. We also have many other world firsts, like our new Premy Wrapz – the world’s first premature or preemie baby sunglasses and our legendary 3-year guarantee.

*BABY WRAPZ, Blue frame with a headband*.

Why it is so important for babies to wear sunglasses

Today we fully understand how important wearing sunglasses is for babies from birth until 10 years of age. We know that *2% to 5% of UV rays at 320nm reach the retina of children under 9 years, while none of these more dangerous UV rays reach the retina of older age groups. We known that babies are born with a limited number of chromophores in their eyes compared to adults. The chromophore is a part of the molecule that helps absorb harmful UV radiation. They prevent these UV rays from damaging the cornea, crystalline lens and the retina, which in turn helps prevent eye diseases such as cataracts, pterygium, actinic & droplet keratites, pinguecula and macular degeneration. So wearing good quality sunglasses from birth is vital. *To find out more, please read our blog, How UV rays damage young eyes.

100% UV Protection.

Idol Eyes Australia is truly committed to children’s eye-care.

Our promise to every customer, we will never compromise on quality because we know your child’s eyesight is worth it. Plus our sunglasses will always be affordable so every child can be properly protected. The cute, trendy, awesome or sporty “WOW” factors designed into every pair of Idol Eyes Australia sunglasses is our free bonus to make your kids look great.

Baby Wrapz 2 - Girl and Boy wearing Baby Wrapz 2 convertible baby sunglasses — *Baby Wrapz 2 – Girl and Boy wearing Baby Wrapz 2 convertible baby sunglasses*.

We quality test all of our sunglasses

Even before production commences we stress test every part so we can be confident in our 3 year guarantee. We only use materials that will give you value for money. Then we test to all world sunglasses standards.

*The soft rubber temples will flex without breaking and always bounce back into shape.*

*The soft rubber frames will flex without breaking and always bounce back into shape.*

Would you like to know what other test we perform on our sunglasses. Get all the facts in our latest blog: Our Testing Procedure

Idol Eyes Australia Sunglasses

Comply with and exceed the:
- Australian / New Zealand Standard – AS/NZS 1067.1:2016
- European Standard – EN ISO 12312-1:2013+A1:2015
- USA Standard – ANSI Z80.3:2015
- Korean standard – KC
- Japanese standard – Japan labeling law on sunglasses
- Plus all other countries
100% UVA/B/C Protection
A-grade impact resistant polycarbonate lenses
G-15 lens colour, originally designed for the U.S. air force
Sun glare protection and clarity with no colour distortion
Safe for colour blind children
Microfibre case included
3 year guarantee
Accessories available: cords, sports bands and our new semi hard case

Baby girl wearing Tiny Tots 1 - IE5630 White with rose print sunglasses, adjustable headband included — *Baby girl wearing Tiny Tots 1 – IE5630 White with rose print sunglasses, adjustable headband included*.

Our Guide to buying quality sunglasses

We know that some sunglasses being sold today are extremely harmful to your child’s eyesight. Even some well-known brands. With 69 years experience in optics here is our complete guide to buying quality children’s sunglasses. Critical points to look for when buying baby – toddler sunglasses. Sunglasses that will protect against harmful UV light damage. If you need any help with the information in this PDF file please email us via our contact page.

Latest News

*Save on postage.

Hurry – For a limited time you can receive free standard postage worth $8.95 or use the coupon to reduce express and International postage at our online shop. You must use the following coupon “free standard postage” between the 30th of November and the 15th of December 2019. 1 coupon per user with a minimum spend of $20.00 Hurry don’t miss out.

Check out our new lower International post fees.

Available from our online shop – International post delivery to most countries with tracking for a flat fee of A$15.00 to A$20.00 depending on the country. Use the “free standard postage” coupon to take a further $8.95 off. That means you only pay $6.05 to $11.05 for international postage to anywhere in the world. But only for a limited time. See the “*Save on postage” conditions above. So hurry before you miss out. Delivery approx. 6 – 10 days. Please note: Idol Eyes Australia is not responsible for incoming import or duty costs at the destination country if applicable.

New at our online shop, Idol Eyes Australia Gift Cards – from $10 to $100 Idol Eyes Australia Gift Cards are the perfect present for those fussy customers. Let’s face it sunglasses are as individual as people and everyone has their own preferred style and colour. So let your loved ones choose their own sunglasses and make your life simple by buying one of our gift cards.

Gift Cards Buy Now

Interesting facts.

People from more than 104 countries per year visit our website, not just to buy the world’s best baby and children’s sunglasses but to be informed, read our blogs, and generally learn how to protect their kid’s eyes from harmful UV radiation. If it effects children’s eyes and is connected with sunglasses you will see it here first.
In Australia over 1 million kids protect their eyes from UV related eye diseases with Idol Eyes Australia sunglasses. We know that is great, especially when the total population here in Australia has only recently reached 25 million. Even more kids are protecting their eyes with Idol Eyes Australia sunglasses overseas as we now export world-wide.

Upcoming Expos

January 2020 – Idol Eyes Australia will be exhibiting our latest models at CBME – Turkey at the CNR Expo Center, Istanbul on the 08 – 11 January 2020. Find us in Hall 1/E-114. More details at: https://www.cbmeturkey.com
February 2020 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – The Melbourne Exhibition Centre, South Wharf on the 22 – 23 February 2020. Find us on stand: G36. Get your free tickets at: https://www.pbcexpo.com.au/melbourne-special
March 2020 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – ICC, Darling Harbour on the 21 – 22 March 2020. Find us on stand: H15. Get your free tickets at: https://www.pbcexpo.com.au/sydney-special
May 2020 – Idol Eyes Australia will be exhibiting our latest models at the Pregnancy Babies & Children’s expo – Sydney Showground Exhibition Centre, Sydney Olympic Park on the 22 – 24 May 2020. Find us on stand: Q22. Get your free tickets at: https://www.pbcexpo.com.au/sydney