Baby wearing Baby Wrapz 2 with temples on

Idol Eyes Australia


Welcome to Idol Eyes Australia

At Idol Eyes Australia we specialize in high quality sunglasses designed specifically to save the sight of babies, toddlers and children from harmful UV radiation.

We made the world’s first baby sunglasses in 1987 then immediately followed that with Baby Wrapz the first rubber framed sunglasses with a headband for babies. Before adding our world-famous Baby Wrapz 2. The very first convertible or interchangeable baby sunglasses that actually grows with your baby and includes both headbands and temples (arms). Our rubber frames are super comfortable and virtually unbreakable. And then we only use A-grade impact resistant (PC) polycarbonate lenses with 100% UV protection. We also have many other world firsts. Like our new Premy Wrapz the world’s first premature or preemie baby sunglasses and our legendary 3-year guarantee.

BABY WRAPZ, Blue frame with a headband and G-15 lens
BABY WRAPZ, Blue frame with a headband and G-15 lens

Why it is so important for babies to wear sunglasses

Why do we tell you these things? Because knowledge is power. With the following information you can then prevent this from happening to your children.

Currently 1 in 7 adults over 50 years old are classified as legally blind in Australia. Worse still 70% of adults over 65 are legally blind and mainly from UV related eye diseases. However, this is totally preventable simply by wearing good quality sunglasses from birth. Unfortunately similar statistics do occur in other countries. (A person is considered legally blind if they cannot see at six metres what someone with normal vision can see at 60 metres or if their field of vision is less than 20 degrees in diameter).

Today we fully understand just how important wearing good quality sunglasses is for babies from birth up until 10 years of age.

Firstly we know that between *2% and up to 5% of UV rays at 320nm do reach the retina of children under 9 years old. This occurs because babies are born with a limited number of chromophores in their eyes compared to adults. The chromophore is a part of the molecule that helps absorb harmful UV radiation. Subsequently they do prevent nasty UV rays from damaging the cornea, crystalline lens and the retina. This in turn helps prevent eye diseases such as cataracts, pterygium, actinic & droplet keratites, pinguecula and macular degeneration.

Secondly, none of these more dangerous UV rays reach the retina of older age groups. Therefore wearing good quality sunglasses from birth is vital. *To find out more, please read our blog, How UV rays damage kids eyes.

Idol Eyes-ed Logo

Huge range of baby and kids sunglasses

Most visitors to our website already know of us for our high quality baby sunglasses but we also have a huge range of high quality kids sunglasses. We have sunglasses that do fit from premature baby up to late teens. Our online shop has more than 265 unique and individually different sunglasses consisting of different models, sizes, colours and lens variations from our top sellers so you can get the perfect sunglasses for your unique kids.

Our motivation has always been to help people stop losing their sight, so we have been making the world’s best baby and kids sunglasses since 1987 at really affordable prices. It is now up to you, do you care as much as us?

100% UV Protection logo
100% UV Protection.

Idol Eyes Australia is truly committed to children’s eye-care world-wide.

Idol Eyes Australia is the No. 1 most trusted baby and kids sunglasses brand in the world therefore we make these promises to every customer. Firstly, we will never compromise on quality because we know your child’s eyesight is worth it. Secondly, our sunglasses will always be affordable so every child will be properly protected. Finally, the cute, trendy, awesome, spectacular or sporty “WOW” factors designed into every pair of Idol Eyes Australia sunglasses is our free bonus to make your kids look great.

Baby Wrapz 2 - Girl and Boy wearing Baby Wrapz 2 convertible baby sunglasses
Baby Wrapz 2 – Girl and Boy wearing Baby Wrapz 2 convertible baby sunglasses.

Customer’s Question:

I know Idol Eyes Australia sunglasses have a 3 year guarantee but both company A and company B will replace the glasses if they are lost or broken within 12 months. So why should I buy Idol Eyes Australia sunglasses? The answer will shock you. Find the answer to this question and many others received from our customers in our updated blog: Questions and Answers or Q and A kids sunnies and eyes

Idol Eyes Australia quality tests all of our sunglasses

Even before production commences we stress test every part so we can be confident in our 3 year guarantee. Then we only use materials that will give you true value for money. Before finally testing our sunglasses to all world sunglasses standards.

The soft rubber temples will flex without breaking and always bounce back into shape.
The soft rubber temples will flex without breaking and always bounce back into shape.
The soft rubber frames will flex without breaking and always bounce back into shape.
The soft rubber frames will flex without breaking and always bounce back into shape.

This simple hammer test clearly shows the difference between our high quality A-grade lens and what other companies use a low quality B-grade lens or worse. The problem is these low grade lenses do not just break easily they also “craze” which does cause serious eye damage. You can read all about this in our blog. Sunglasses what is best?

Lens Test: Polycarbonate (PC) A-grade VS. Polycarbonate (PC) B-grade lens.

Would you like to know what other test we do to our sunglasses. You can get all the facts in this blog: Our Sunglasses Testing Procedure. You will be amazed.

Idol Eyes Australia – Sunglasses

  • Comply with and exceed the:
    • Australian / New Zealand Standard – AS/NZS 1067.1:2016
    • European Standard – EN ISO 12312-1:2013+A1:2015
    • CE Certification
    • USA Standard – ANSI Z80.3-2018
    • Korean standard – KC
    • Japanese standard – Japan labeling law on sunglasses
    • Plus all other countries
  • have 100% UVA/B/C Protection
  • use only A-grade impact resistant polycarbonate lenses
  • G-15 lens colour, originally designed for the U.S. air force
  • Sun glare protection and clarity with no colour distortion
  • Safe for colour blind children
  • Microfibre case included
  • 3 year guarantee
  • Accessories are available: cords, sports bands and our new semi hard case
Baby girl wearing Tiny Tots 1 - IE5630 White with rose print sunglasses, adjustable headband included
Baby girl wearing Tiny Tots 1 – IE5630 White with rose print sunglasses, adjustable headband included.

WARNING, ATTENTION, 警告, WARNUNG, предупреждение, ADVARSEL

Due to the growing number of sunglasses and sunglasses standard WARNINGS we have move these to their own dedicated page.

Dangerous kids sunglasses flooding the market (see the latest WARNINGS)

Firstly, do not miss these latest WARNINGS they will save your child’s eyesight.

Then take a look at our blogs there are many interesting topics to help you prevent nasty eye diseases from affecting your kids.

Idol Eyes Australia’s guide to buying quality sunglasses

We know that many sunglasses that are sold today are extremely harmful to your child’s eyesight. Even some well-known brands. With our 71 years experience in optics this is our complete guide to buying quality children’s sunglasses. Critical points to look for when buying baby – toddler sunglasses. Sunglasses that will protect against harmful UV radiation damage. If you need any help with the information in this PDF file please email us via our contact page.

Always avoid the following:

If you really care about your child’s eye health you must avoid the following. To see the full details read our blogs.

  • TAC lenses – plain and polarized. These are extremely soft lenses that will scratch and distort vision.
  • UV coated lenses. The coatings will scratch off leaving no UV protection.
  • UV 400 lenses. Definitely not part of any world sunglasses standard. Normally used on cheap brands.
  • CAT#4 lenses. Way too dark for everyday use. (Designed for skiing and must have side-shields)
  • All lens colours except (G-15, neutral green). They distort colour and cause problems for colour blind kids.

Latest News

Premy Wrapz Donor Fundhelping save premature babies eyesight.

Premy Wrapz Donor Fund
Premy Wrapz Donor Fund

Small premature or preemie babies can suffer several serious eye diseases like Retinopathy of prematurity (ROP) which is the main cause of vision loss in children.

Idol Eyes Australia fully understands the need to protect the eyes of these vulnerable premature babies and recently made the commitment to invest in moulds to make Premy Wrapz sunnies a reality. (The only company in the world to do so).

Subsequently to further expand on this worthy cause we are now seeking donations that will only be used to reduce the price of our Premy Wrapz sunglasses. This will further help to save the sight of even more small premature babies. You can now make a donation on our Premy Wrapz page or alternatively at our online shop. We thank you on behalf of the recipients for your donation.

Our website mobile App

When browsing our website from a supported mobile device you will see an “Add Idol Eyes Australia” notice (at the bottom of the screen), simply click the “Add” button to install our website App on your device. Then every page will be stored locally and will be available to read immediately, even when you are offline! Saving your download limits. Hint: Do refresh the pages occasionally so you have the latest information. Note: We do highly recommend that you view our website on a desktop computer to benefit from all the additional functions not available on a phone or tablet.

Check out our latest blog, Sunglasses the good and the bad.

Idol Eyes Australia – COVID19 Safety

Our warehouse has never been opened to the public and since the beginning of the pandemic it has been limited to only two staff members. They are also following a strict cleaning procedure. To further enhance safety for our customers all orders are now placed into a sealed poly-bag before packing.

Please do not use harsh chemicals, disinfectants or alcohol as they are harmful to small children and some can damage the sunglasses. We do recommend the sunglasses are firstly washed in lukewarm soapy water for at least 20 seconds. Then followed by rinsing in clean water and finally drying them with a clean cotton or microfibre cloth. This works equally well for your hands or sunglasses at killing COVID19 and health professionals do recommend this even over sanitizer.

New at Idol Eyes Australia online shop

Earn points at our online shop – and Save.

You can now earn points with every purchase at our online shop and then use these points to save on your next purchase.

Reward points, Details – how to save:

Registered accounts will earn 2 points for every dollar spent on products.

Firstly you must have a registered account. This can be done on the checkout page or instead on the my account page. For our current registered customers we have tried to back date the points from your first order. However if there is a problem please email us at: info@idoleyes.com.au.

Unregistered customers can shop online but we cannot securely store your points. Therefore if you are an unregistered customer who has ordered from our online shop in the past and you wish to register please do so. Then let us know via this email: info@idoleyes.com.au and we will subsequently add your prior points to your account.

Donating your reward points to the Premy Wrapz donation fund

For those customers who wish to donate their reward points to the “Premy Wrapz donation fund” this is possible. Simply complete the donate my points form on the Premy Wrapz page. Likewise you can email us at info@idoleyes.com.au with your registered user name and let us know how many points you wish to donate. Unregistered guest customers can also donate their points. We thank you on behalf of the recipients for your donation.

New models

Classic metal sunglasses. For babies to teens. Now at our online shop.

Classic metal sunglasses
Classic metal sunglasses

Also at our online shop these fantastic, light-weight blade style sports sunglasses for every child in the family, even babies. Now available in 4 sizes and a great range of colours. All this and a huge impact resistant one-piece polycarbonate mirror coated lens for the maximum unobstructed view. Designed for those who are at the top of their game.

Tiny Tots I - IE 770SS, Blue frame toddler blade sunglasses
Tiny Tots II - IE 770MS, Green frame toddler blade sunglasses
Kids I - IE 735SSX, Neon rainbow frame kids blade sunglasses
Kids II - IE 735CSX, Black frame kids blade sunglasses

L to R: IE770SS – Fits 0 to 2 yr, IE770MS – Fits 2 to 5 yr, IE735SSX – Fits 5 to 10 yr, IE735CSX – Fits over 10 yr.

Gift giving just got easier at our online shop, Idol Eyes Australia Gift Cards – from $10 to $500. Idol Eyes Australia Gift Cards are the perfect present for those fussy customers. Let’s face it sunglasses are as individual as people and everyone has their own preferred style and colour. So let your loved ones choose their own sunglasses and make your life simple by buying one of our gift cards.

Idol Eyes Australia Gift Card
Idol Eyes Australia Gift Card

Gift Cards Buy Now

Interesting facts

  • How we measure our success. We know that selling one pair of sunglasses will help protect little eyes. But to truly protect eyes a child will need at least 3 or 4 pair as they grow from 0 to late teens. So true success is achieving repeat business (meaning a customer is confident and happy with our products). Currently over 78% of Idol Eyes Australia customers return to buy a second pair or more.
  • Visitors, customers and our competitors from more than 131 countries per year visit our website. Not just to buy the world’s best baby and children’s sunglasses but to also be informed, read our blogs, besides learning how to protect their kid’s eyes from harmful UV radiation. If it affects children’s eyes and is connected with sunglasses you will see it here first.
  • In Australia more than 1.2 million kids protect their eyes from UV related eye diseases with Idol Eyes Australia sunglasses. We know that this is great, especially when the total population here in Australia has only recently reached 25 million. Even more kids are protecting their eyes with Idol Eyes Australia sunglasses overseas as we now export world-wide.

Idol Eyes Australia – Upcoming Expos

  • 27-29 May 2022 – Pregnancy Babies & Children’s Expo at the Sydney Showground, Sydney Olympic Park. Get your free tickets. See us on stand: G32
  • 25-26 June 2022 – hey there BABY Fair at the Newcastle Showground – Exhibition Centre. Get your tickets now. See us on stand: 76
  • 3-4 September 2022 – Pregnancy Babies & Children’s Expo at the Sydney Showground, Sydney Olympic Park. See us on stand: D22
  • 15-16 October 2022 – Pregnancy Babies & Children’s Expo at the Melbourne Exhibition Centre, South Wharf. See us on stand: G17
  • 5-6 November 2022 – Pregnancy Babies & Children’s Expo at the EPIC, Exhibition Park. See us on stand: B24
  • 29-27 November 2022 – Pregnancy Babies & Children’s Expo at the Brisbane Convention & Exhibition Centre, South Bank. See us on stand: A10

Visit us at the pbc EXPO - SYDNEY showground, 27th-29th May. Get your free tickets today. Full details at the bottom of the home page.

X
scroll to top image